Ethics Channel

Whistleblowing Channel

Bierkönig

1. OBJECTIVE

This Code represents the commitment of BIER KÖNIG ARENAL to complying with the law, reflecting the company’s corporate and ethical values, and its institutional, business, and organizational principles, which serve as a guide to appropriate conduct. The Code seeks to ensure ethical behavior and to prevent any unlawful acts within the company.

The Code of Conduct provides guidelines that clarify the basic principles of management and interpersonal relationships with colleagues, collaborators, supervisors, suppliers, customers, partners, and generally any person with a direct or indirect interest in the company’s activities.

Our actions are based on respect for our corporate values. All employees are expected to act in accordance with these principles of ethical business conduct and professionalism, with the aim of positioning the company as a role model in these areas.

We recognize that our day-to-day activities can affect the company’s image and reputation. It is as important how we act as it is what we do. Therefore, it is essential that all persons connected with BIER KÖNIG ARENAL act in accordance with our ethical conduct standards.

2. SCOPE OF APPLICATION

The Code of Conduct serves as a guide for persons at all levels of the company, including the Board of Directors, management, control bodies, and generally all employees of BIER KÖNIG ARENAL, regardless of the type of employment contract.

It also applies to all those who, although not part of BIER KÖNIG ARENAL, interact with us, whether as suppliers, distributors, or customers, among others.

To ensure maximum dissemination and effectiveness, this Code will be made available not only through training and inclusion in contracts, but also through the company’s website: https://www.bierkoenig.com

This Code of Conduct applies to and binds the following groups:

  • Shareholders and directors of the various companies forming the BIER KÖNIG ARENAL group.
  • The Group management, which assumes the responsibility of promoting the transmission and adoption of these values among all employees.
  • Hotel directors and all middle management working for BIER KÖNIG ARENAL.
  • All staff members who carry out their daily work at the company.
  • All natural and legal persons, and organizations directly or indirectly linked to the company.

3. ETHICS MODEL, COMPLIANCE, AND ACCEPTANCE

To this end, BIER KÖNIG ARENAL applies the principle of due diligence to promote compliance with internal and external rules and to prevent, detect, and eliminate irregular or unlawful behavior.

The company understands due diligence to include:

  • Risk analysis and management
  • Definition of responsibilities and expected behaviors in the daily activities of each employee
  • Training for employees
  • Processes and controls to verify and evaluate compliance and the company’s ethical culture
  • Reporting and responding to potential irregular conduct

This also includes ensuring that employees or third parties who report potential irregularities in good faith are protected from retaliation.

4. VALUES AND COMMITMENTS

Our values define our collective identity and form the core of everything we stand for.

We are unique because the people working at BIER KÖNIG ARENAL make this company a distinctive and innovative project, embracing values such as honesty, integrity, and exemplary behavior.

We are agile, we listen carefully — not only to our customers but also to the diverse opinions within our team. We respect differences and view diversity as an opportunity for growth. We foster innovation, focusing on environmental improvement and sustainability.

We work in teams with rigor and transparency, which enables us to:

  • Act quickly and dynamically
  • Offer realistic, high-quality, and viable solutions to problems
  • Adapt rapidly to changes and demands in a highly competitive sector
  • Understand and anticipate customer needs
  • Constantly update our technological knowledge to remain at the forefront of innovation
  • Serve customers efficiently with a proactive and solution-oriented approach, enhancing the company’s credibility and reputation
  • Work successfully in multidisciplinary teams, fostering an environment of mutual trust and respect

At BIER KÖNIG ARENAL, we make commitments to our employees, customers, suppliers, society, and the environment in line with our values. These commitments apply across all levels and departments of the company and extend to all members of the BIER KÖNIG ARENAL group.

Our basic standards of conduct include the Universal Declaration of Human Rights, the ILO Declaration on Fundamental Principles and Rights at Work, and the United Nations Global Compact.

Only if we all take responsibility in our daily activities to work according to our internal policies, instructions, and rules can we achieve our commitment to:

  • Comply with applicable laws
  • Provide professional and personal development opportunities while respecting workers’ rights
  • Contribute to environmental protection, promoting awareness of the specific characteristics and resources of our operating regions
  • Promote fair competition and transparency

5. PRINCIPLES OF ETHICAL BEHAVIOR

The ethical conduct that governs BIER KÖNIG ARENAL and our relationship with various stakeholders is based primarily on the following principles:

5.1 Good Faith

We always align our actions with the principles of loyalty and good faith.
We emphasize the desire to achieve and a spirit of improvement, promoting optimistic attitudes over pessimistic ones.

We subordinate personal goals to the group’s objectives. We ensure that there is no conflict between the two, always prioritizing the company’s interests over personal or third-party interests.

5.2 Honesty

All members of BIER KÖNIG ARENAL commit to declaring any personal or professional relationships that could influence their behavior within the company.

Additionally, as employees of BIER KÖNIG ARENAL, we do not accept or offer unjustified compensation, undue advantages, gifts, or promises of preferential treatment. We ensure that our relationships with collaborators, suppliers, and distributors are governed by the principles of fair competition and transparency, avoiding any acts that may constitute unfair competition.

We foster honesty and professional ethics both in our business relationships with end customers — by providing clear and truthful information in our advertising campaigns — and in the professional relationships we maintain in the performance of our work. 

5.3 Respect

Each and every one of us is responsible for creating an atmosphere of friendliness and kindness, where respect and trust prevail among individuals.
We value and embrace diversity of opinions, education, and culture as a source of knowledge and a competitive advantage.

We are mindful of the language we use when speaking about others and actively avoid defamatory comments both inside and outside the organization.

We promote real equality of opportunity between men and women, preventing any form of direct or indirect discrimination.

No employee of BIER KÖNIG ARENAL shall be discriminated against in the workplace based on race, physical disability, religion, age, nationality, sexual orientation, gender, political opinion, or social origin — and we demand the same respect from anyone seeking to maintain a professional relationship with us.

We maintain a work environment free from any discrimination and from harassment of a personal nature. We do not tolerate any form of physical, sexual, psychological, or verbal harassment or abuse. We respect the environment and contribute to the sustainable development of society.

5.4 Confidentiality

We refrain from providing, internally or externally, confidential data about individuals and/or activities conducted within the group. However, we provide the necessary data required for other BIER KÖNIG ARENAL employees to perform their functions properly, while strictly respecting this duty of confidentiality.

We avoid any conduct that is contrary to free competition or that constitutes unfair competition.

In advertising campaigns, we offer clear and truthful information.

Our principles of ethical behavior, respect, confidentiality, and use of information include compliance with data protection regulations regarding personal data we access due to our job roles.

Information belongs to the group and should only be shared when beneficial and necessary to the group. In our behavior:

  • We provide our managers with truthful, necessary, complete, and timely information about our area of work.
  • We maintain professional secrecy regarding data, reports, accounts, balances, strategic plans, and other non-public information related to BIER KÖNIG ARENAL, whose disclosure could affect the company’s interests.
  • We will only provide such information if we are expressly authorized to do so.
  • We obtain information about third parties in an ethical and legal manner, rejecting any information obtained improperly or in violation of trade secrets or confidentiality.

If we have doubts about how to handle certain information, we consult our manager regarding its proper classification.

We will not use any programs, IT systems, manuals, videos, courses, studies, reports, etc. — created or developed within BIER KÖNIG ARENAL — for personal or third-party purposes, or for profit, as the company retains intellectual property rights over these materials.

In general, we maintain the strictest confidentiality in using internal knowledge outside the company, safeguarding our know-how.

We will only use IT systems, software, materials, and reports for which BIER KÖNIG ARENAL has acquired the corresponding licenses, respecting their intellectual and industrial property rights at all times.

Use of IT equipment is subject to the information security policy of BIER KÖNIG ARENAL to prevent harm to third parties or the company itself.

We will not use system access to act fraudulently or for personal gain.

5.5 Responsibility

Each employee or collaborator of BIER KÖNIG ARENAL is responsible for complying with the legal, professional, and ethical standards applicable to their role and level of responsibility.

Aware of the importance of a “tone at the top” culture, those holding management or supervisory positions have additional responsibilities to lead by example, demonstrating integrity and respect for the rules. They are also responsible for ensuring that the Code of Conduct and its underlying values are understood and followed throughout the company, and for setting concrete, measurable, and achievable goals to promote such ethical and high-quality conduct in service delivery.

Checklist of questions to consider before making a decision — these questions help guide proper behavior:

  • Does it violate work rules?
  • Does it seem right?
  • Is it legal?
  • Could it negatively affect my reputation or that of the company?
  • Who else might be affected (colleagues, customers, suppliers)?
  • Would I be embarrassed if others knew I had chosen to act this way?
  • Is there an alternative solution that avoids an ethical conflict?
  • How would this appear if published in the media?
  • What would a reasonable person think?
  • Will I be able to sleep peacefully?

6. PRINCIPLES OF PROFESSIONAL BEHAVIOR

6.1 Passion for the Customer

All employees strive to offer our customers the highest quality products and to provide excellent service. Excellence and quality of service are constant guiding principles, fostering a healthy drive for continuous improvement.

The resources provided by the company aim to promote innovation and the development of services for customers with a focus on profitability.

Regardless of the functional area in which we work, we are committed to customer satisfaction and promote honest attitudes toward customers.

6.2 Efficient Management

At BIER KÖNIG ARENAL, we work efficiently during the workday, making the best use of the time and resources provided by the company.

We dedicate the necessary effort to our tasks, always aiming to achieve results in the most effective and productive way possible.

The company provides all necessary resources to enable employees to perform their duties and improve performance through optimized time management and access to the necessary information.

We do not engage in personal activities during working hours that would interfere with or prevent us from fulfilling our work responsibilities.

We use email, internet access, and the company’s IT systems exclusively for professional purposes. Personal use is explicitly prohibited, and the company reserves the right to monitor their use.

Unacceptable use of company communication systems includes processing, sending, retrieving, accessing, viewing, storing, printing, or disseminating material or information that is fraudulent, harassing, threatening, illegal, racist, sexist, obscene, intimidating, defamatory, or otherwise incompatible with professional conduct.

Regarding occupational health and safety, we comply with preventive measures and use the individual and collective protective equipment provided by the company.

Supervisors are responsible for ensuring that their teams perform their work in safe conditions.

6.3 Teamwork

We promote teamwork and recognize the contributions of others toward achieving common goals.

As team members, we contribute with the same commitment both within and beyond our immediate areas.

A teamwork mentality takes priority over individual actions. An outstanding individual is also distinguished by their ability to work collaboratively — there is no conflict between being excellent individually and being an effective team player.

We act with a spirit of cooperation, sharing knowledge and resources with other areas and departments to help achieve the company’s objectives.

6.4 Protecting the Company’s Reputation

We view the company’s image and reputation as some of its most valuable assets for maintaining customer trust.

We monitor the proper and respectful use of the company’s image and reputation by all individuals in the company’s environment.

The brand image is represented visually by the company logo, whose usage guidelines we must respect.

We exercise particular care in any public appearances, ensuring that any participation in media interviews, events, or public forums is properly authorized and consistent with our role as employees of BIER KÖNIG ARENAL.

We are all part of the corporate image, and we therefore adopt ethical and responsible behavior that protects the company’s image and reputation.

We must never engage in conduct that could damage the company’s image. Our communication style, behavior, and personal image must be consistent with the professional context in which we operate.

6.5 Professional Development

Our professional growth, and that of our teams, is key to remaining competitive.

Employees are responsible for their own professional growth and must remain up to date with the knowledge and skills required for effective job performance.

Managers must pay attention to the motivation and professional development of their team members, providing development opportunities based on merit and professional contributions.

We foster continuous learning, recognize efforts explicitly, and objectively evaluate the achievements of all team members, defining action plans and support measures to encourage their growth.

7. COMMUNICATION OF THE CODE OF CONDUCT

This Code of Conduct is available to all employees and is also accessible to all company stakeholders via the corporate website.

As adherence to ethical standards is a strategic objective for the company, all staff are expected to know and respect this Code. To facilitate this, the company will provide communication, training, and awareness activities to ensure proper understanding and application.

BIER KÖNIG ARENAL will respond immediately to any breaches of this Code, in accordance with its internal regulations and applicable legislation.

8. APPROVAL, UPDATING, AND REVIEW

The Code of Conduct was approved by the Board of Directors of BIER KÖNIG ARENAL on December 18, 2024, and is fully in force from that date onward.

It will be regularly updated — reviewed annually and on an extraordinary basis whenever there are changes to strategic objectives or applicable legislation.

The Code will remain in force until it is formally modified or revoked, and any such changes will be communicated.

BIER KÖNIG ARENAL is committed to implementing and disseminating this Code of Ethics so that it is known to all stakeholders of the company. It is available on the company’s website.

The company also conducts periodic awareness and advisory activities to ensure that all relevant parties are aware of the values and principles that must guide their daily actions.

Each of us is responsible for reviewing and following this Code and complying with all applicable laws, policies, and guidelines. The Code seeks to address many of the situations we face on a daily basis, but it cannot anticipate all possible circumstances. If in doubt, employees should seek guidance from their immediate supervisor and/or Human Resources.